How often do you consider your users as customers? Do you take their pain points into account as you write each blog and determine promotional offers?
Customers are the foundation of every business, so you shouldn’t overlook creating positive experiences and engaging potential customers when designing your website.
User experience or UX is a design term that is all about usability. More specifically, UX design focuses on clear, easy-to-use digital experiences.
When designing (or re-designing) a website, it can be tempting to funnel all your focus and energy into creating cool pages, complete with fancy graphics and killer aesthetics. But just as your business revolves around your customers, your website must have UX at the center of its design.
UX Gets Personal
Today’s users expect personalized content that delivers the right message at the right time. Traditional marketing and design techniques are losing ground to a more relationship-driven approach.
With user experience design, companies can keep web pages up-to-date and cater content to a user’s specific pain points.
UX Practices Functionality
For marketers and web designers alike, the “less is more” approach can be a challenge. Creatively speaking, it’s far easier to pile one idea on top of another than it is to carve your thoughts into a single concept.
When it comes to the functionality of your website, however, the simpler, the better. Forbes research shows that too many choices can lead to fewer sales. To avoid a high bounce rate, eliminate unnecessary options and create a clean site navigation.
UX Puts the User First
When you put UX and the center of your design strategy, the entire design process revolves around the user.
If you aren’t developing a site with UX in mind, you aren’t designing for your customers. You should create each page with the user in mind first. The logic here is that your company goals will perfectly align with the needs of the user, especially if your objectives are customer-driven.
Why? Because fulfilling the needs of your users is key to converting them into customers – and you want to make it as easy as possible for them to understand your website.
Creating a website with a good user experience involves much more than simply updating the overall look of your business’s website. While an attractive website is important, it contributes to a mere fraction of the total experience users may have on a site.
Successful UX incorporates personalization, functionality and a user-focused design to meet the needs of every customer at every stage of the buyer’s journey.