Great marketing is meant to inspire and connect with a particular audience.
This is not a marketing piece.
The audience is humanity.
Wrong is Wrong. . .even if everyone is doing it.
Right is Right. . .even if nobody is doing it.
Now is the time for uncomfortable conversations. Unity is necessary. I would like to encourage leaders in our community and across the country to talk to your people about what is going on right now. Do not expect your team to pretend to be ok when many of them are not. Listen and support, even if you disagree.
HeadsUp stands in solidarity with the Black community against racism, violence, and injustice. We will continue to listen, learn, and educate ourselves to fight for change. This isn’t political, this is HUMan.
Our promise is, every voice matters and everybody belongs.
If we can take human spaceflight commercial, we can end systemic racism.
Lynn Abent, Founder