Seeking knowledge and growth is essential for industry success, particularly in the field of marketing.
Baer’s observation is dead right. Our field is constantly changing, and the only way to keep up (or stay alive) in marketing is to build your knowledge base at the same rate.
Staying informed, however, is easy enough when you are plugged in and know all the right places to look for information. For marketers, a good place to start is diving into these 3 recommended marketing blogs. We promise you won’t be disappointed.
As thought leaders, each of these authors brings their distinct voice to the table. Covering a variety of topics, each blog is filled to the brim with must-read material to ingest.
1. Andrew Chen
In the heart of Silicon Valley, Andrew Chen is a Renaissance man: entrepreneur, advisor, investor, and head of Uber’s driver acquisition programs. He also writes. His blog features useful research and significant ideas that take shape in long-form essays on mobile, metrics, and growth.
2. Ann Handley
Often instructional and always engaging, Handley provides a fresh perspective on digital content creation and management. The chief content officer for MarketingProfs, Ann Handley is an industry influencer. Her blog is an excellent source for all things interactive marketing.
START HERE: Bigger, Braver, Bolder Content Marketing
3. Seth Godin
If you Google the name “Seth”, the top result is notable author Seth Godin’s blog. Godin’s daily posts are simple refrains on marketing and ideas, and how the two come together in the digital space. His blog provides concise and unique insights into our ever-changing industry. Out of the three blogs listed, this one should make its way into your everyday routine.
START HERE: Show your work
So start reading, and never stop learning.
What blogs do you read to grow your marketing knowledge? Let us know in the comments section!