WHY INBOUND MARKETING?
You may be wondering what inbound marketing is, or what it can do for your business. But it’s important to know inbound isn’t another marketing method or a collection of gimmicks. At its core, inbound is providing value. It’s giving people what they’re looking for. Today, consumers and businesses alike have warmed up to outbound tactics, such as cold calling or direct mail, and are highly adept tuning them out. Inbound looks to attract your prospects as visitors to you, with a focus on humans and their needs.