Today, getting your company noticed can sometimes feel like a steep climb up a mountain.
Back in the heyday of newspaper, television and radio, companies fought over a limited amount of space when battling for attention.
But with the internet, space is unlimited.
Anyone can write about anything, and they can write as much as they choose to.
And since that creates a mass amount of content, the fight for attention is more important than ever. But what does content mean? Content is anything you create in your marketing efforts; quality content is valuable, relevant, and consistent.
So what must companies do to succeed when publishing on major social media sites?
The first thing everyone must consider when it comes to creating quality content is the user experience.
Your design should be geared around what they like and how they think. Your words and tone should speak to that person and help educate them on the pain points.
Everything you write or create, should leave the reader with something they didn’t know before engaging.
This is the contextual part of marketing. Sending the right message (content) to the right person at the right time.
In basic terms, it makes zero sense (and is a complete waste of time) to send an email about last week’s sale to somebody that doesn’t live in the area.
One of the biggest things publishing platforms look for when it comes to content is engagement. This indicates how many people liked and interacted with the content.
For example, how many times and article was shared can be a vanity metric. But from a social platform’s perspective, readers of good content would generally want to share it with their friends and family.
If you create quality content, this should naturally happen with your audience. Which means don’t harass people to like and share your articles, it will only hurt you in the long run.
To start seeing results, follow these best practices:
- Make your posts timely and relevant
- Become a credible source and authority with your audience
- Ask yourself, “Would I share this article?”
- Ask, “Would I want to see this in my timeline or newsfeed?”