How to Attract More Website VisitorsWhen you’re looking to grow a business and boost sales, finding ways to increase website traffic is a natural starting point.

In the past, marketers relied on loud, “shouting” tactics in the hopes of reaching as many eyes and ears as possible. These days, we understand that quality beats quantity every time. When you’re looking to enhance site traffic, it’s not just more visitors you want.

You want to bring in more of the people who your product or service is made for, which is why a user-centric message is so crucial. The content on your website should provide value to the audience first.

It’s simple – if you create content that people want, they are going to seek it out and share it with people they know. While the concept is fairly basic, attracting the right traffic isn’t exactly a piece of cake.

The 3 Ingredients You Need to Attract More Visitors

1. Choice Content                    

Content is the most essential part of any website. It’s your opportunity to communicate – and provide value – to your audience. Your prospects will form opinions on your brand and product/service based on whatever message your site conveys.

Your website needs content that speaks to the different types of people you’re trying to attract.

Beyond that, you need to categorize your copy depending on where a user is in the buying cycle. You might include a FAQ page for people researching solutions to a problem and a product demo video for those who are ready to buy and comparing options.

2. Spot-On SEO

SEO may not be the easiest topic to understand at first, but you shouldn’t be intimidated by it. With the right strategy in place, SEO can be a key player in raising brand awareness and growing your website traffic.

There are plenty of optimization shortcuts out there, but these black hat tactics often end up hurting rather than helping your ranking. As you set up your website, be sure to focus on incorporating proper keywords, off-page SEO, and link building. That said, the pillar of any great optimization strategy is to create content for the user first and the search engine second.

3. Uncomplicated UX

The layout and navigation of your website should be easy to use and understand. That’s where user experience (UX) design comes in.

Without intuitive design, your audience will get lost and frustrated quickly. Chances are, they’ll click away in search of a more self-explanatory site. Visitors should know exactly where everything is on your site in a matter of seconds.

When you first start out, generating more traffic and attracting the right kind of website visitors can seem like an uphill climb. But a little perseverance goes a long way. Focusing on quality content, precise SEO and user-friendly design will ensure your website is ready to captivate and engage with fresh visitors.