How important is maintaining my website, really?

Very important. If you have an iPhone or Android, you install software updates and app updates to keep everything safe and secure. Websites are no different. You also want to make sure your website’s content is up-to-date, so you don’t reflect poorly to prospects that look you up online.

Do you charge by the hour, project or retainer?

We offer you a wide range of options to choose from, so we offer all three pricing options. Depending on your business’s needs, budget and desired results, our sales rep you work with will walk you through all of your options and what each option entails. That way, you can choose what fits you best and ensure you are getting the most bang for your buck.

Am I required to use HubSpot?

No, using HubSpot is not a requirement to engage with us. We are familiar and proficient with a wide variety of marketing tools and platforms, including:

  • HubSpot
  • WordPress
  • Salesforce Pardot
  • Mailchimp
  • Constant Contact
  • Hootsuite
  • Google Analytics
  • Multiple CRMs

We just recommend HubSpot because it combines everything into one tool, making things more efficient in the long run.

Can you help me with my branding?

Yes, we help our clients develop their online brand based on your established brand guidelines. Or we can help you create and develop your brand guidelines, including logo creation and color pallets.

How will you be able to create expert-level content for my industry?

Good question. We can write for several different industries through a specific method combining your team and ours. Our writers will conduct interviews with your team to get up to speed on what content and topics matter most to your business, and they will perform a competitor analysis to determine what content is out there that we need to beat.

Which social channels should I be marketing on?

That depends. The question you should be asking is, “What social channels best fit my business?” No two businesses are the same. Short answer, you should be on social channels that your audience and prospects use. Most B2B companies can benefit from posting to Facebook, Twitter, LinkedIn, and Google+. But that doesn’t mean you shouldn’t consider Pinterest, Instagram, YouTube, and on.

Why do I need to invest so much in content and eBooks?

Content is the fuel that runs your inbound machine. And eBooks, white papers, and advanced content is what drives your lead generation. They are the value you provide in exchange for converting a visitor into a lead by getting their contact information. And if you aren’t capturing that information, how are you going to reach and build a relationship with them with the hopes of nurturing them into a customer?

How quickly will I see results?

There is no easy answer to this question because there are multiple factors involved. Your industry, competition, budget, current website performance and many more factors all have an impact on results. While there are quick win action items we can implement, building an inbound marketing machine that produces results is more like running a marathon than a 40-yard dash. If you need traffic ASAP, Google Adwords and social advertising can draw visitors to boost your long-term strategy.

What is the ROI of Inbound Marketing?

Inbound marketing is about converting visitors to customers. It’s also much more than just that. Certain parts of your investment can be tied back to metrics to show positive or negative ROI. Inbound is also about positioning yourself as a thought leader and providing your prospects and customers with value – two things that are crucial for the health of your business but can’t be tracked.

Can I handle and do all of this on my own?

That’s up to you. The question you should be asking here is, “What do my marketing department or I do best, and what are the strengths of working with this agency?” After looking at your strengths, weaknesses, resources and capabilities, you may determine you can handle it on your own. Or you might decide that hiring a marketing agency can be an efficient, cost-effective route for producing value.

Being successful at inbound marketing requires a wide variety of complicated skill sets. You need to be able to plan strategy, write well, understand analytics, know buyer tendencies, design websites, create graphics and more. While you can hire internally, working with a marketing agency gives you access to all of these skills.

What are the benefits of working with a marketing agency?
  • Extension of your own marketing department, or in some cases, your entire marketing department
  • Flexibility based on your in-house capabilities and current marketing needs
  • Local and industry insights into buyer or consumer behavior for marketing campaigns
  • Strategy development to determine the best return on your investment
  • Creative implementations of strategies or ideas into compelling marketing campaigns
What can an inbound marketing agency do for me?

An inbound marketing agency can provide a select number or all the necessary services to manage (all or parts of) your marketing, advertising, and sales funnels. Depending on your growth goals, current capabilities and present marketing challenges, this can include a wide variety of services including any number of combinations:

  • Analyzing your current marketing goals, challenges, and needs
  • Determining a strategy and action plan with timelines
  • Consulting for inbound marketing and in-house training or assistance
  • Implementing a content, organic (SEO), email and social media marketing strategy
  • Assisting with creative campaigns, including a website design or redesign
  • Ensuring maximum budget efficiency for paid advertising
  • Reporting on visitors, leads, and customers for a full view of your funnel and how everything ties together
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