Most of us understand the need for a business plan. What many entrepreneurs fail to realize, however, is the importance of having a marketing strategy. Successful B2B marketing requires a plan.
Unlike a business plan, a B2B marketing strategy focuses on reaching your target market to win and retain customers. In other words, you can’t sustain results without a strategic approach.
Let’s take a closer look at a few ways you can build your B2B marketing strategy:
1. Email Marketing
More than 50 percent of respondents to a 2017 Campaign Monitor study said they check their email 10+ times a day, so it’s no surprise that email is one of the most effective B2B marketing strategies today.
Email marketing provides your business with the opportunity to access new prospects and customers alike with relevant and useful content. Targeted email campaigns give you the chance to drive more traffic to your site and convert more leads as a result.
2. Marketing Your Content
While it’s important to publish content frequently, it’s also vital that your content is high quality. As a final step in your content marketing strategy, you need to be sure you’re marketing your content correctly.
To make an impact on search engines, you need to create exceptional, consistent content that is targeted to reach your ideal customers.
3. Measured Marketing Systems
In B2B marketing, data matters. Measuring your ROI matters. Taking steps to analyze trends and information can help you better understand what’s going on in your business, your customers’ needs, and what you can do to incorporate this into your marketing strategy.
Check out “The Executive’s Guide to Marketing ROI” to find out what metrics to measure and which formulas you need to calculate your return on investment.
With ROI calculation and significant data points, not only can you get to know your market, but you can use that knowledge to improve your overall B2B marketing approach and apply changes to your business that reflect trends you’ve found.
4. Marketing Automation Software
Automation software is a great solution to help you close the gap between your marketing and sales strategies. Automation can help you send internal notifications, score leads, and personalize your website’s content to each visitor.
The most important thing to remember in B2B marketing? Although you are selling to businesses, you’re also selling to customers. Whatever product or service you provide, at the end of the day it will be used to help market to customers.
As you build your marketing plan, use these suggested methods to prove your value to businesses and consumers alike. Not sure where to begin? Reach out to HeadsUp Marketing today!
Editor’s Note: This post was initially published in November 2016 and has been updated for clarity and accuracy.