You can have the fastest car on the planet, but without a road to drive it on, it’s almost useless.

The same thing can be said for your business website. You can have a beautifully designed website that’s easy to navigate and is chock-full of great content, but if you don’t have proper search engine optimization, it won’t be able to do much for you and your business.

When it comes to tackling SEO for your website, it can be intimidating just by the sheer amount of information available out there. Often, without the experience of an Atlanta SEO company or in-house consultant, it can be difficult to know where to begin.

Here are a few easy things you can do to get your website’s SEO off and running on the right foot, even if you can’t hire a professional to help you out.

Business Analysis and Site Evaluation

Chances are, you’re pretty familiar with your business and who your competitors are. But before you can truly execute an SEO strategy that works for your business, you also need to know your buyer personas and establish your company goals. From there, evaluate fundamental elements on your site like keywords, content, and navigation to uncover the strengths and weaknesses of your site.

Develop Your Goals and Strategy

Once you have a clear idea of what’s working on your website and what needs improvement, develop a custom plan to begin transforming your current site. With an intentional plan, you can begin to rank above the competition and even higher for those keywords that your target market uses the most.

SEO Setup and Execution

Before you can implement SEO for your website, you need to make sure you have the right tools, dashboards, and analytic systems in place, so you are set up for optimization success.

From there, execute a strategy that cleans up and optimizes your website’s architecture, code, content, keywords, navigation, and much more.

Continuous Optimization

To ensure lasting success for your SEO strategy, provide ongoing optimization, blogging, and link-building. Whether monthly, semi-monthly, or quarterly, it’s important to invest in continuous optimization to ensure your website’s content perfectly aligns with your target audience’s wants and needs.