Dentistry is your calling.

We’re your partner – from long-term vision
to short-term action, and everything in between.

Dentistry is your calling.

We’re your partner – from long-term vision
to short-term action, and everything in between.

Sound familiar?

Let’s talk about it

You just bought a practice

and inherited a mess.

You’re growing

but systems are cracking under pressure.

You’re planning to sell

but know you’re leaving money on the table.

You don’t want another agency

You want a partner who fixes things.

Sound Familiar?

You just bought a practice

and inherited a mess.

You’re growing

but systems are cracking under pressure.

You’re planning to sell

but know you’re leaving money on the table.

You don’t want another agency

You want a partner who fixes things.

Let’s talk about it

Built Around Your Practice

Here’s how we work

You’re here because you want things to work better—and you need someone who has been there before. We meet you where you are. Whether you’re stepping into ownership of a practice, trying to scale, or preparing for a sale, we start by understanding the full picture of your vision.

From there, we focus on moving the needle. That might mean reworking your schedule, untangling billing issues, refining pricing, or calming the chaos behind the front desk. For some, it means rebuilding team culture from the ground up.

We work alongside you—aligning on your long-term vision, then setting short-term goals to take you there. We strategize, implement, and adjust together.

We don’t do cookie-cutter plans. We don’t disappear after the pitch. We help you solve what matters most—and we’re not afraid to tell you the hard truths.

This is a partnership.
And it works.

Built Around Your Practice

Here’s how we work

You’re here because you want things to work better—and you need someone who has been there before. We meet you where you are. Whether you’re stepping into ownership of a practice, trying to scale, or preparing for a sale, we start by understanding the full picture of your vision.

From there, we focus on moving the needle. That might mean reworking your schedule, untangling billing issues, refining pricing, or calming the chaos behind the front desk. For some, it means rebuilding team culture from the ground up.

We work alongside you—aligning on your long-term vision, then setting short-term goals to take you there. We strategize, implement, and adjust together.

We don’t do cookie-cutter plans. We don’t disappear after the pitch. We help you solve what matters most—and we’re not afraid to tell you the hard truths.

This is a partnership.
And it works.

Meet Lynn

Meet Lynn

After a decade running a dental marketing agency, Lynn saw a pattern: even with floods of new patients, practices still struggled. Why? The operations were broken.

She founded HeadsUp to fix that—acting as a practice’s behind-the-scenes operator to solve the real problems: messy systems, underperforming teams, and profit leaks.

No templates. No fluff. Just honest strategy and execution that moves your business forward.

After a decade running a dental marketing agency, Lynn saw a pattern: even with floods of new patients, practices still struggled. Why? The operations were broken.

She founded HeadsUp to fix that—acting as a practice’s behind-the-scenes operator to solve the real problems: messy systems, underperforming teams, and profit leaks.

No templates. No fluff. Just honest strategy and execution that moves your business forward.

You don’t need more hustle.
You need a better plan.

Let’s Start Planning

You don’t need more hustle.
You need a better plan.

Let’s Start Planning