HOW PAID ADVERTISING WORKS
Paid advertising is a form of marketing that relies on paid search with the aim to increase company visibility. The best paid strategies work in tandem with inbound marketing tactics like SEO and content creation to drive more visitors and leads to your site. Leveraging a targeted paid campaign (through a search engine ad or social promotion) is an excellent way to supplement your overall marketing efforts. It also helps boost your brand awareness.
Find out if PPC will help you grow your business.
Website Visitors and Leads Calculator
Calculating exactly how many leads you need to meet your company’s revenue goals can be tough. Eliminate the guesswork with this template.
6 Marketing Metrics Your Boss Cares About
As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But do you know which ones actually matter?