Paid Search (PPC)

A disciplined, measure-based approach to paid search means less budget waste and more, qualified leads to your website.  Continuously improving your campaigns through split-testing will improve the conversion process making your money go further.  In addition, an effective PPC strategy can increase site traffic, triggering a lift in organic traffic, thanks to the higher click-through rates resulting in the paid campaign.

Paid Search

Management

Aligning your PPC campaign with you goals is important to seeing results from paid search.

 

Staying on top of it all with constant improvements based off results from key performance metrics avoids wasteful clicks and saves your budget.

Split Testing

Split testing is about constantly improving through data-driven decisions

 

To maximize ROI, your PPC campaigns need routine monitoring and optimizing in order to improve quality scores and drive down cost per click.

Analysis

Metrics not only tell you how your campaign has performed, but also signal where to improve on it as well.

 

Ongoing conversion analysis delivers insights into performance, giving intelligence on improvement for a PPC that is always performing at its best.

Additional Services

Inbound uses a range of tactics for a well-rounded approach to generating and nurturing leads.

What Our Clients Are Saying

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