Agile Inbound Marketing 2017-07-19T20:27:42+00:00

A DIFFERENT KIND OF MARKETING APPROACH

The HeadsUp Sprint Cycle

Agile marketing is our special approach to marketing. We thrive on feedback, collaboration and constantly optimizing to improve your buyer’s experience. This way, your marketing strategy is always aligned with your business goals – even if they change over time. Opposed to a static 12-month plan, we focus on tracking metrics, evaluating the data and then tweaking the tactics to drive your growth and generate your leads.

What Is Agile Marketing?

Agile Marketing is a tactical, results-driven approach to marketing, which takes inspiration from Agile Software Development.

Put simply, Agile Marketing is all about the customer. Agility in marketing centers on understanding that we are people with different skill sets, outlook, and limitations. Our team works in short marketing developments (sprints), quickly incorporating feedback and insights to deliver projects to the client.

Find out how Agile Marketing will help you grow your business.

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The Values of Agile Marketing

Our Agile Principles

Our highest priority is to satisfy client needs through early, continuous delivery of marketing that solves problems.

We welcome and plan for change. We believe our ability to quickly adapt is a competitive advantage.

Deliver marketing projects frequently (from a couple of weeks to a couple of months) with a preference for the shorter timescale.

Great marketing requires a collaborative relationship with the business people, sales, and development.

Build marketing projects around motivated individuals. Provide the environment and support they need, and trust they’ll get the job done.

Learning (through the build-measure-learn feedback loop) is the primary measure of progress. Regular team retrospection improves results.

Agile marketing requires you to maintain a constant pace and pipeline.

Don’t be afraid to risk failure; just don’t fail the same way twice.

Continuous attention to marketing fundamentals and good design enhances agility and improves results.

Simplicity is essential.