Dentistry Is Your Job. Making It Work Is Ours.

Your on-call operator for when the job’s too big for you alone.

Sound familiar?

You just bought a practice

and inherited a mess.

You’re growing

but systems are cracking under pressure.

You’re planning to sell

but know you’re leaving money on the table.

You don’t want another agency

You want a partner who fixes things.

How Practices Grow With Us

You won’t get a binder. You’ll get a process that actually works.

You’re here because you want things to work better—and you want someone who knows how to get you there. We meet you where you are. Whether you’re stepping into your first practice, fixing what’s broken, or prepping for a sale, we start by understanding the whole picture. Then we do what it takes to move things forward. Sometimes that means redefining pricing or reworking your schedule. Sometimes it’s calming the chaos behind the front desk. Sometimes it’s rebuilding your team culture from the ground up. No matter what it looks like, we’re with you—strategizing, implementing, adjusting. We don’t do copy-paste consulting. We don’t disappear after the pitch. We’re not afraid to tell you the hard truths.

This isn’t a service list. It’s a partnership.

And it works.

Meet Lynn:

Your Strategic Partner in Practice Growth

After a decade running a dental marketing agency, Lynn saw a pattern: even with floods of new patients, practices still struggled. Why? The operations were broken.

She founded HeadsUp to fix that—acting as a practice’s behind-the-scenes operator to solve the real problems: messy systems, underperforming teams, and profit leaks.

No templates. No fluff. Just honest strategy and execution that moves your business forward.

You don’t need more hustle.

You need a better plan.

Let’s build a practice that works for you. Not one that burns you out.